Globalization is the process of increasing interconnectedness among nations, cultures, and people. In the context of RTF 305, globalization refers to interconnectedness among nations due to the social effects of shared media consumption.
“Cultural imperialism” is the domination of one culture over another through the distribution of media. Cultural imperialism reflects the imbalance of power among nations because more powerful nations tend to have more influence over less powerful nations.
Take for example the global syndication of the popular show, “The Simpsons.” “The Simpsons,” an American television show, has aired in over 90 countries and in over 45 different languages. Influences from the show can be seen all across the world. In Argentina, The Simpsons Movie was the highest grossing movie of 2007. Simpsons art and restaurants can be found in many places on the streets of Buenos Aires. There is even a Duff Brewery facing a pending lawsuit from the FOX Corporation in Buenos Aires.
Screen from Morgan Spurlock's "The Simpsons 20th Anniversary Special: In 3D! On Ice!"
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